When I revisited my Wardrobe Audit a couple weeks ago and did another closet purge last week, I decided to get rid of almost all my Everlane. I had a lot of Everlane (27 pieces). I have 13 pieces left (with some on the way out) and have decided not to buy anymore.
I’m over Everlane.
There are many reasons, but mostly, it comes down to fit and quality. Also, it’s become a bit more cult-ish than I’m comfortable with. And millenial, let’s be honest. Yes, I’m that old woman LOL. Everlane just doesn’t “fit” me anymore, in more ways that one.
When Everlane launched several years ago, they manufactured most of their t-shirts (the first thing they offered) in Los Angeles, the same factory the brand that makes my favorite t-shirt manufactures THEIR t-shirts, I was told, and I was excited to try them. Everlane’s t-shirt was $15 and the other brand’s $50. But they were not the same.
I bought and tried the t-shirts as cheaper alternatives to my favorite James Perse tees, but they’re just not very good, not even for the low price. They’re too long and big on me (and yes, I have tried all the styles), and the seams at the neckline always twist and fold and lose their shape with just a few wears and washes, which makes me CRAZY. I kept them around to wear at home, etc., but at this point, I’ve decided to let those go too. I just don’t care to have frustrating items of clothing around anymore.
The cashmere was always a favorite, but I’ve only kept a couple of my cashmere sweaters – the older ones, mostly; I prefered their original cashmere to their new “$100 cashmere.” And honestly, cashmere should cost more than $100 – much more. It’s theorized that the reason China & Mongolia are running out of grazing and farming land, and that Mongolia is turning into a desert, is because of cashmere goats’ overgrazing. I’m buying alpaca for sweaters now, the general consensus is that it’s much more sustainable than cashmere and doesn’t have the mulesing problem that wool does.
Pants, shoes, bags are mostly all gone. I thought the Petra bag held up really well for a couple of years, but tired of it, and the shoes were always too narrow for me to wear much. Pants never, ever fit me well.
Everlane’s styles are basic, and somewhat appealing, but the execution was never there. In my opinion, they should have perfected some of their signature styles and focused on producing less and increasing the quality instead of launching so many new things all the time.
In spite of always trying, the fit for most items was always “off,” and ultimately the styles are more boring than I am comfortable with. Even weighing the “value” of the item, I have come to the conclusion that I’m not willing to pay for mediocre styles and generally poor quality. You could say, what do you expect for a $15 t-shirt?? Nothing much, I guess, but why should I buy a $15 t-shirt that I don’t like, and don’t want to wear? For me, it is better to buy a t-shirt for $75 (yes, $75) that I can put on and know it will fit me perfectly, never, ever lose its shape, and that I can wear for years.*
And for me, Everlane was starting to present as a fast-fashion problem.
I started noticing that I was treating Everlane a lot like I treated H&M and Zara way back when I still shopped there: I would look forward to new arrivals, always found something to get excited about buying, and usually bought it primarily BECAUSE IT WAS SO CHEAP, relatively.
The brand is appealing on many levels; they are “transparent” with regard to manufacturing (really, though?? that is another point of contention I’ve spoken about before), they have a generally minimal aesthetic which is having a moment now, and they are much more affordable than the other “high-end” luxury brands they aimed to compete with at first (“luxury” tees and Equipment silk blouses).
But they’re stuck. Other than their new jeans, I think they’ve haven’t necessarily advanced their “cause” of transparency as much as I would have hoped. (I was really hoping they’d take it further and try to be more sustainable as well) I want to know more about how much the workers in their factories are paid. Yes, we appreciate knowing their pricing structure, and their efforts to improve life for their factory workers, but still, it seems like not quite enough.
And the jeans. Ugh. Correct me if I’m wrong, but I think they completely missed the mark with their denim collection. The styles were “meh” and the fit was all over the place. I appreciate what they did in terms of water-saving manufacturing, which is a huge issue in denim production, but it doesn’t do much good if the jeans are mediocre.
Then again, there is a cult of Everlane (of which I belonged for a very long time**) whose members are more than willing to keep trying the brand until something sticks. In fact, I think that is what Everlane is counting on. And that is what’s most frustrating of all.
It’s been a long time coming, but Everlane, I quit you.
Are you still buying Everlane? Do you own a lot of Everlane? What are your thoughts on the brand now after so many years?
*I understand that is a lot for a t-shirt under most circumstances, but as I’ve said many times before, I know what I like and what fits me at this point in my life. I don’t want to compromise anymore, and thankfully I don’t have to.
**I believed in Everlane, and even when I stopped believing I WANTED to believe, so I stayed a part of the cult for a bit too long. And yes, I made a lot of money via referrals, and I received a lot of free items from the brand to try and review over the years, but those of you who have read me consistently or who have been with me the last decade know (I hope) that the reason I take items to review (and DO NOT DO SPONSORED POSTS or take money for reviews) is so I can remain radically honest (see what I did there?) in my reviews and opinions of items and brands that I try. Inevitably, things change, and my excellent review of Everlane’s first tee changed over time, and with wear, and I tried to always reflect that in my discussions about the brand.