Reformation Mara Coat made from Surplus woolen blend | $279 (final sale)
In a sense, Reformation produces sustainable “fast-fashion,” although I’m sure they wouldn’t necessarily appreciate being associated with the term. But essentially while other fashion brands go from idea to finished product in 12-18 months, Reformation does it in one, with a fraction of the environmental impact. They also have a petites range, and a collection specifically made for C-DD cup ladies (the “I’m up here collection”).
And sustainability is at the core of their process:
Located in downtown Los Angeles, we manufacture most of our products in our own sustainable sewing factory. By cutting out the middleman and selling online and in our own boutiques, we eliminate traditional retail markups. We source sustainable fabrics and vintage garments, and incorporate sustainable practices throughout our supply chain to make beautiful styles at a fraction of the environmental impact generated by most fashion brands. From our heat-reflecting roof and use of renewable energy, to the recycled hangers in our stores and 100% recycled packaging for every order shipped, sustainability is core to our business at every level. It is our goal to raise awareness around the impact fashion has on the environment and at the same time offer sustainable solutions and choices. It is our mission to lead and inspire a sustainable way to be fashionable.
All of this is to say, simply, that Reformation is not only acutely aware of the clothing industry’s impact on the environment, but is also answering consumer’s needs for the “new & now” allure of quick turnaround, as well as specialty sizing. Smart business indeed. Give us what we want, and then what we need. Throw in a few things we might not have known we needed (eco-friendlier, sustainable fabrics & business practices) and don’t charge us an arm & a leg for it, and we’re good.
Taking in to consideration all that they’re doing, Reformation’s prices are absolutely reasonable. They certainly aren’t “cheap,” but they ‘re on par with other contemporary brands who definitely don’t do as much to consider their environmental impact as Reformation. And bonus: the sale is a good time to pick up one or two pieces at a discount and give them a try. I may or may not have purchased this dress. Or I may still be thinking about it…
Please take a look at Reformation if you haven’t already. The sale is very good, lots of fall pieces available, as is their regular range. I love the pieces in The Obvious Collection; because obviously you need all those basics….
Do you own any Reformation? Had you heard of it before? Find anything interesting on sale?