I’m sure you’ve already heard, but if not, it was announced last week that Mulberry will be the next handbag designer to produce a line for Target; the collaboration will be available at most Target stores and at Target.com October 10 through December 24, 2010. So far, I’ve seen only overwhelmingly positive buzz and excitement, but I’m just disappointed.
I’m disappointed that any designer would even consider reproducing their most popular designs using inferior materials (cough, cough…Cynthia Vincent) – creating in essence, disposable fashion from something that was originally designed to be in-disposable.
(I’m REALLY really, really, not a fan of knock-offs, copies, or “inspired bys,” especially when a designer does it him- or herself in the name of making the designs more “accessible.” sure, if you want to call me one, go ahead –> SNOB)
So, I’m hoping that in this case, Mulberry will come up with some interesting designs unique to Target, but I’m afraid they’ll just end up knocking off the Bayswater or Alexa bag in cheaper materials and hardware and call it a day. And that would be a very sad day indeed.
But, I always have hope…I’m still interested to see what Mulberry comes up with. According to them:
The range comprises 8 handbag styles and aims to evoke the spirit of the brand, rather than a compromise on quality. The key to the collection is authenticity – communicating the essence and character of the Mulberry brand. Fabrics such as denim and velvet allow the brand to be as true to its beliefs as possible whilst maintaining an accessible and democratic price point
What do you think?