After 12 years of “being my own boss” and doing EVERYTHING on my own (well, almost everything, I had a logo designed for Grechen’s Closet very early on, and hired a website designer once back before Grechen’s Closet was a blog), I’m starting to gradually let go. And it’s almost the hardest thing I’ve ever done. But – this is a hard lesson to learn – I’ve become quite overwhelmed recently, and have come to the conclusion that it is FINALLY time for me to focus on what I’m good at and let the professionals do what THEY’RE good at.
Enter my new SLOWRE logo. I hope you love it as much as I do.
It was designed by one of my very first consignors (interesting fact!) who graciously agreed to do some freelance work for me and I couldn’t be happier with the way it turned out. The thing that scares me the most about letting go, and having someone else do some work for me is that I won’t find someone who “gets” me, and my vision. Or who can at least decipher my vision from my sometimes confusing way of expressing it. That is what has held me back all these years from hiring a designer, a photographer, and even an accountant…
But when you find the right person, and everything just fits, it’s a wonderful thing. And now I can safely let go of at least one thing I was frustrated with.
The new logo is a simple, impactful re-interpretation of my store’s name (which is a play on “slow” and “recycling”), using typography that is segmented, alluding to the three arrows of the recycling symbol while also creating a sense of “halting, abbreviated movement.” Perfect, no?
That is how someone who’s good at what she does works; the passion and professionalism is clearly evident.
Now, since I am pretty good at tweaking blog designs and websites, I have to get the logo up and all over the shop, and marketing assets, but I’m so happy to have something I’m excited about working with, and that I feel reflects me, and SLOWRE in the best possible way.
Next to tackle: photography. Oy. I may or may not have asked this before, but if I have any readers in DFW who know a photographer who does product photos, lookbooks (or would be willing to), etc. I’d love any recommendations!!
Happy Friday! I hope you have a wonderful weekend. We’re going out to dinner with friends tonight then I plan on spending the entire weekend reading and working….
Oh, do check out the new arrivals at SLOWRE if you haven’t lately: UZI, Only Child x Style Bee and Synergy Organic in the house 🙂 – and two pairs of Veja sustainable sneakers on sale.
Your new logo aptly – and elegantly – expresses the ideas behind your store. Well done!
Grechen Reiter says
thank you susan 🙂 i think so too…
Christine M says
Love it! The spaces also hint at transparency, which seems very appropriate as well!
Grechen Reiter says
oh!! good one 🙂 i hadn’t even thought of that!!!
Love the new logo! Love that your business has grown enough for this to be an issue!
Love the simplicity, clarity and color of your new logo, Grechen! Letting go is a good thing.
The new logo couldn’t possibly be more fitting! Love it!
You go girl! As we say in NY- I got scared there for a minute – as a nubie, I thought you were going to end your site- oh no, I thought, I just found you! Asking for help is one of the most difficult things to do, as we know. You are golden, keep up the good work! One of the things I love about your blog is that you shine through;your feelings and thoughts about clothing and life are connected.
I’ve been going back into the archives too to catch up and see what you were reviewing and talking about last Fall. I’m so done with Summer! it’s been blazing hot here too-
I just bought Eileen Fishers’ stand up collar leather jacket on sale at Bloomingdale’s as a birthday gift to myself. Go check it out, no bells or whistles, just sleek and simple and a little longer than an MC jacket.
Looking forward to your next post…
With admiration and hugs,
I love the new logo!! And trust me, I totally feel you on the letting go part. As a small business owner, it’s super tough for me to hand things over to other people. Since it’s my name and reputation on the line, I’m always afraid that people won’t put as much into it as I do, and won’t have the same dedication and drive since it’s not their company or their name. But I’ve learned to trust, slowly but surely. So proud of you!!
This blog I have bookmarked is a Dallas photographer.
I too was scared when I started to read this post that you were moving on . So happy thats not the case! Have a great day.
Grechen Reiter says
no! never… 🙂
i will never quit grechen’s closet.
i just have little crises of confidence sometimes, you know? and then i get over them!
thanks for the rec.