You may remember I gave up on Everlane a while back. Mostly because of fit, and I didn’t think the quality was really all that. But I also believe that Everlane isn’t as sustainable/ethical as they COULD have been, or SAY they are. Read the post for more, I don’t want to get into it again, but basically I was very disappointed that Everlane didn’t do MORE to move beyond just regular cotton, and ethical working conditions; I wanted to see innovative materials, organic cotton, more manufacturing in the US for things like t-shirts and jeans (they did a great job on the sustainablity scale with their jeans, but from what I’ve tried/seen the fit absolutely sucks).
Anyway, this isn’t about Everlane. But when I saw entireworld, I sort of thought, hmmm, this is what Everlane could have been: organic cotton, recycled cotton, started by a designer (Scott Sternberg, who started Band of Outsiders), basics focused on fit.
I care about ethical working conditions and monitored factories (the things Everlane does really well), but fabric is also very important. Organic cotton is better than conventional cotton (it still uses too much water), but recycled cotton is MUCH better. Entireworld seems to use mostly organic and/or recycled cotton in the majority of products. Since it’s a small company, and this isn’t Scott’s first rodeo, I assume they’re paying as much attention to manufacturing and working conditions as they are the composition of their clothing. But I’d like to know more, so I’ve contacted them for more information about where their items are produced and their supply chain, because those things are not mentioned anywhere on their website.
Also, fit is crucial. And although I never owned any Band of Outsiders (SOO weird – I just had a BoO shirt come in to slowre…), I know people who LOVED the brand, and they were certainly an industry darling for a while. Of course, one brand doesn’t fit everyone perfectly, but having an actual designer at the helm goes a long way towards convincing me that fit is important.
Yeah, the brand seems to skew young and hipster, but everything launching nowadays does. And the website is appealing, but annoying to navigate and I HATE HATE HATE music that automatically starts playing in the background. The video of Scott introducing the brand makes up for all of that though, which says a lot, because I NEVER watch videos. Watch it; it speaks to me on so many levels (THE DUDE makes an appearance, his DOG!! and I also believe we are all connected: animals, people, planet…).
Anyway, I thought it was important to bring this brand to your attention, and I look forward to learning more from them soon. I’m really intrigued by the cropped organic cotton tee – but I’m always looking at white t-shirts…it’s an addiction 🙂
What do you think of the brand? Anything appealing?
Oh nice! Thank you for posting! I like the cut of some of these t-shirts.
Interesting brand. I imagine if Everlane and American Apparel had a baby it would be this. And yes agree their website is horrible and I want to know more. Very interested to learn about their production practices too! Thanks for finding the brand and writing about it!
I find the website design insufferable. I tried to look through it a bit more but it was too much.
I’m with everyone else about that website design…it’s so…disruptive. Anyway I am really interested in the sweatshirt and the cardigan. I love me a good oversized sweatshirt, and it says its a lighter cotton than regular terry. I also love slouchy, chunky cardigans! But the fit of the tees seem too cropped for me. I’ve got a really short torso and wide hips, so cropped anything just looks ridiculous on me.
I couldn’t get past the horrible website ux either – and I’m glad I have my sound turned off! Autoplay sound is a website 101 no-no. I hope they see the backlinks to this post and read these comments. The t-shirts looked intriguing, but when things started moving all over the place as I scrolled I said “forget it”. Potential customer lost.
Exactly this! I didn’t know where to look. I’m all for innovative design but sometimes it’s just overwrought design. I don’t even remember what the clothes were.
Same re: website. Are they kidding? Also, I find I only need to refresh my basics every 10-20 years, depending, and this is all basics. Last couple of years i’ve been working on underwear (some of mine dated back 40 years lol. ) Meanwhile, all those dropped shoulder tops and sweaters that have come back in style? Shopped my basement storage. (I realize my storage availability is in excess of the norm, lucky me…until I have to move, that is!) Real sustainability IMO is making do with what you have, not re-buying, so if you are currently in need of these things, great option. But to be honest, I can get any of these basics at my local thrift shop, in fine condition.
The other day I visited the website. I found it through Racked. I agree, the website is awful. Product could be great. Who knows. But presentation is so important. I personally didn’t like the video. I obviously care about the message, the environment, etc… but it felt like it was all a little too much about him, and his ego. I don’t want to associate my clothes too closely to an individual person, at least not initially.
I had a difficult time looking at their offerings, because as pointed out, their website is awful. I’m going to keep my eye on them tough.
I agree with everyone that the website is awful. As for the clothes, I’m trying to move away from t-shirts in my wardrobe so there’s not much there for me. I did fall in love with the fisherman’s sweater until I clicked through and saw they blended the organic cotton with a bit of wool. I’m allergic to wool and it drives me absolutely nuts when designers add a small amount of wool to something. It’s so hard to find sweaters I can wear, so this is just a huge disappointment.
Hi! I wasn’t too bothered by the website design personally. I ordered the recycled cotton loose t-shirt and the multi colored tiny T in two sizes each, and I ended up keeping the M in the loose t-shirt (which is my standard size) but hated both the L and XL of the tiny T, it’s just so tiny! The recycled cotton feels so nice and breezy and it’s a nice melange, but I got a hole in the front at the pants button (where holes always show up) on my second wear. Haven’t even washed it yet! So I think the staple length of the fibers in the recycled cotton is too short, would probably be better in a blend like on their men’s hoodie. I haven’t contacted customer service yet to see what they say about the hole and if they’ll replace the shirt.
Grechen Reiter says
oh! thanks so much for your review! i’d be interested in see what CS has to say.
i did reach out to them with questions and never heard back though…which doesn’t bode well for me…