You can’t throw a stone (or click a link) these days without hitting a new environmentally friendly, organic cotton, bamboo, ethical, etc., clothing line. Many “mainstream” lines and stores are coming out with organic counterparts (like Banana Republic), and all-new designers are popping up here and there, Like Rashida Jone’s (from The Office) Laloo line.
I love it. More designers/lines means better selection for those of us who are trying to green our wardrobe a bit at a time. But I’m also afraid that we’ll see a lot of lines disappear as fast as they’ve appeared. And in my opinion, prices will have to start coming down; consumers won’t pay a premium for all environmentally friendly clothing very long as competition continues to open up. And there’s going to be more differentiation between “just” organic cotton, and ethical manufacturing processes, fair trade, carbon neutral practices, etc., so that “just” organic cotton won’t be good enough anymore; it’s about the whole process and business philosophy, not just the material.
FIN is a new eco-luxury company available at Equita that embodies all of these characteristics: they are committed to environmental sustainability and social responsibility; their collections are 100% carbon neutral, they use high quality organic cotton and observe fair trade principles in manufacturing. And the clothing is absolutely gorgeous, I want to wear it all.
