The New Standard at Zady
Zady .04 the Slim Button organic cotton Voile shirt | $135 (use code GRECHEN15 for 15% off)
Today, Zady launched The New Standard, a platform that serves to empower consumers on how and why we should shop better by providing extensive research and resources on sustainability. And then, to help you shop better, they’ve launched a line of sustainable fall basics and very reasonable prices.
We developed The New Standard to help us understand how we, as an industry, are going to be able to dress the global population in 2050,” said Maxine Bédat, CEO and co-founder of Zady. “While we have found ways to make cars run cleaner and more fuel-efficient, we still live in a world where 98% of factory workers are not receiving a living wage and where factories rely on the dirtiest energy supply (coal) to churn out fast-fashion that is worn on average only seven times before it is discarded and clogs our landfills. This is not a sustainable system and we as individuals hold immense power to persuade brands to create products that are clean, of high-quality, and ultimately better for us.
I love working with such amazing people & companies.
And while it is true that we don’t have to buy new to have a more sustainable wardrobe, having more new, sustainable options is always good, and Zady is never one to disappoint. I’m a bigger and bigger fan of their 100% organic cotton t-shirt every time I wear it, and I can’t wait to wear my wool sweater again this fall.
Of course, I’m excited about the new items launching soon, and look forward to trying their alpaca sweaters. But even if you’re not in the market for new clothes, the research available now on Zady is incredibly extensive and worth taking the time to read through if you’re interested in the fashion industry at all and becoming a more conscious shopper.
Zady .05 The Boyfriend Shirt (organic cotton) | $165 – use code GRECHEN15 for 15% off
Chunky knit sweater in gray and navy (coming soon) | 100% wool, 100% made in the US
Alpaca cardigan (coming soon) | raised in the Andes, washed and spun in Peru, knit in the US
Alpaca sweater (coming soon) | raised in the Andes, washed and spun in Peru, knit in the US
What do you think of The New Standard? Do you have your eye on any of the the upcoming pieces?
I’m really loving the new things I’m seeing you post from Zady more than anything else that’s out there. It feels fresh and unique, not to mention that it ticks off my Eco-boxes.
Just bought one of the new voile shirts–I’ve been looking for a white button down, and this is one I can feel good about buying.
The oversized wool sweaters look like the Acne ones that have been out the last few years–and organic and sustainable, so even better. I love the grey one with the black skirt and oxfords. I love the alpaca cardigan too, with the ribbed sleeves–such a lovely design touch.
Grechen Reiter says
oh wonderful!! please let me know what you think. i’m interested in a less oversized white button-down than the madewell one i have. and more sustainable too 🙂
love everything – and i’m looking forward to trying more alpaca, although i’m afraid i’ll find it itchy. i had a cuyana alpaca poncho and besides the fact that i can’t do a rounded neck poncho (need a v), the alpaca was a bit uncomfortable.
Rebecca Ratliff says
I’m a huge fan of Zady and The New Standard! The day I got the email about the launch of The New Standard I went and read through everything. I considered myself someone who already knew quite a bit about how clothing relates to the environment, etc. but I still learned a TON from it. Very impressive work.
From their Essentials Collection I’ve already purchased the linen T-shirt and navy T-shirt. When it comes back in stock I plan to purchase the gray .01 sweater, and I may have to get both of those alpaca sweaters as well. I am all about alpaca fiber after learning all about it!