I got this note from Zady yesterday in the mail. On the back it says:
we wooly like ewe…you are part of our herd
So cute! And that little sample of wool? So soft, and a very nice gray, I might add.
In case you hadn’t heard, Zady has been working on an essential collection this fall, which will include wool (sweaters only, I think) and is made – start to finish – in the US. A terrific feat, I think, and one that has required a lot of time and effort to make happen. Should be well worth it in the end.
I can’t wait to see the final product, and if you haven’t already, you should get on “the list” to be notified when it’s ready. But in the meantime, head over to Zady and read more about the process; from how they decided to work with Imperial Stock Ranch in Oregon to source the wool to choosing to work with knitters, Ball of Cotton, in California for the finished product.
If you’re not familiar with Zady yet, they’re a mission-oriented online retailer (and now designers!) committed to working with brands and artisans focused on timeless construction and quality.
In their own words:
At our roots, we are a collaboration between friends. Zady provides an alternative to today’s “fast-fashion,” as fad demanding consumers buy more and more instead of buying ‘good.’ We should not be compelled to accept throwaway goods as a way of life; we can instead take pride in the style and integrity of each and every piece we own.
Zady has also been featured in countless articles recently, including the WSJ piece I was also featured in, “Fashion Brands’ Message to Fall Shoppers: Buy Less, Spend More,” and in INC. magazine as “3 Innovators on Making a Profit While Changing the World.”
Of course, I’m also proud to call Zady a partner of Grechen’s Closet. We share the same ideals and mission when it comes to fashion: process/origin matters, and everything we choose to buy should be meaningful in some way, preferably both to us, and to the producer.
Please take a look when you have a chance, and let me know what you think! Are you looking forward to the launch? How do you identify with Zady’s mission?