If you’ve been reading Grechen’s Closet lately, you’ve probably noticed that I’ve focused a lot of attention on “Eco-Chic” and ethical shopping. I’ve been following many of the online pioneers of eco-friendly fashion (both designers and boutiques) for the last several years, and am so pleased to see the niche getting attention and the designers taken more seriously. I am a HUGE fan of the independent designers in this field, not only for their innovative designs/styles, but also for their ability to basically create a new market for socially responsible AND fashionable clothing. (the AND here, is key…) Think about it, only 3 or 4 years ago, when you thought of “organic” or environmentally friendly clothing, what came to mind? Itchy hemp tunics and boxy cotton t-shirts? Right…I rest my case. Check them out now, nothing itchy here!
I appreciate the simple, utilitarian designs of many earth-friendly designers; the pieces are made to be worn, and to be comfortable, in addition to being sweatshop-free, using organic cotton, and non-toxic dyes. But up until now, my entire earth-friendly clothing experience has been with Stewart + Brown, one of the first designers to work with “green” fabrics, from whom I’ve purchased a long skirt, and several tee-shirts. So, in an effort to branch out, I decided to try Loyale, and purchased the Niland jacket, made from 100% organic cotton french terry, at Equita.
I love this jacket. It met and then exceeded my expectations – it fits me like a glove; I have narrow shoulders and wide hips, and love how this nips in a little under the bust and flares out a bit to fit both. It’s very comfortable to wear, I layered it this morning over a t-shirt and cashmere sweater and it was not tight at all. And I think it will work well this Spring over dresses; the material is fairly lightweight, so it will be a nice transition piece. The color is a bit different for me, although I think I can work with it. It is available in black and an ivory color at Loyale’s website (where everything is 20% off at the moment).
Now, I’m not ready quite yet to turn in my Mike & Chris and James Perse for all organic and environmentally friendly clothing, but shops like Equita (with FABULOUS customer service, by the way) and designers like Loyale are making it much easier to try…