I love this…
And I ESPECIALLY love what he says about the economic situation and his advice:
“The attitude we are taking to the credit crunch is: don’t panic. Stick by your guns. Be brave. Be positive.
I always think taking 30 per cent off equals “we’re worried”. So we’re doing lots of positive things – like my store in Milan is having a late night opening where we’re doing wine-tasting too and last Wednesday, I made a personal appearance at my shop in Nottingham so that customers could come and buy something for me to sign for them.
For me, it’s all about making an effort on our part – doing something personal, something for the customer that they don’t normally get, rather than cutting prices.”
I tend to agree with him, all these sales and coupon codes smack of panic to me…and I’ve frankly reached the point of sale saturation. They’re even starting to make me, the economic optimist, anxious, and worried that many of my favorite online retailers are heading deep into the red and may not recover.
But I don’t like to speculate. I’m going to go more into depth on this later, but for now, I want to reiterate what Paul says above: “don’t panic. Stick by your guns. Be brave. Be positive.”
Don’t give in to the hype and fear-mongering from journalists and politicians, don’t fall for ridiculous buzzwords like “depressionista,” and remember what’s important to you; keep your eye on the prize and work hard.