Unless you live under a rock, you’ve probably seen all the hype around Everlane’s new denim; $68, three styles, and water-friendly. Andrea has a review of them, and lots of people received pairs to try out ahead of launch (I did not…maybe they’re finally tired of my brutally honest reviews?), and they had a few try-on events recently, so there are already quite a few mostly positive reviews floating around.
To be honest, as soon as I saw the styles, washes, etc., I was incredibly underwhelmed. And disappointed that there wasn’t a 100% cotton option. I mean…c’mon. That said, you know how I am with Everlane – I ALWAYS have to try – so I ordered a pair: the mid-rise skinny ankle in mid blue, size 29, which is my “normal” denim size.
I don’t need any new jeans, and I don’t want any new jeans, so I just chose a pair I thought would be interesting. Sadly, I don’t have high hopes for fit on me, since I have terrible luck with Everlane’s pants, but I’m always willing to try.
I am also impressed with the sustainable credentials of the denim as a result of the factory in which it is manufactured (Saitex in Vietnam). Denim is an incredibly water-intensive industry, and this factory uses more efficient washing machines and recycles 98% of their water. They’re also LEED certified, which basically means that the factory buildings are resource efficient.
I appreciate Everlane’s commitment to sustainability in this way, but the jeans are so “meh.” I mean…not at all interesting or even appealing. Take that with a grain of salt though – I have been “over” skinny jeans for years, and any denim with stretch since I started buying 100% denim again. Most consumers still love their stretchy jeans though, and hopefully these will be an excellent more sustainable option for those of you who do.
So, who ordered a pair? Did anyone already try a pair? What do you think of Everlane’s denim?
*edited to add : I just found this via the Cut – the denim styled on different staffers…