Madewell pre-fall is here (I hope you can view that page, it’s a link I got via email), I’m not terribly impressed. First, I’m overwhelmed by the layering. Which is weird to even admit, because I’m ALL about layering. But there’s a limit, and I’m pretty sure Madewell crossed it.
I usually devour Madewell’s lookbooks, and want a lot from them every season. But based on this one, I don’t see anything very tempting, or unique. They certainly didn’t go out of their way to really showcase the items, or make them look wearable at all – in my opinion. Everything is 90’s throwback – grunge to the extreme, and I’m not feeling it. Which is good, because I’m minimizing my closet anyway…
But speaking of Madewell, they’re offering 30% off select items this weekend with code KEEPITCOOL, and there ARE some great things to choose from…including this Skargorn tee I have and love (wearing now, actually!), and several pairs of Swedish Hasbeens sandals: