After 12 years of “being my own boss” and doing EVERYTHING on my own (well, almost everything, I had a logo designed for Grechen’s Closet very early on, and hired a website designer once back before Grechen’s Closet was a blog), I’m starting to gradually let go. And it’s almost the hardest thing I’ve ever done. But – this is a hard lesson to learn – I’ve become quite overwhelmed recently, and have come to the conclusion that it is FINALLY time for me to focus on what I’m good at and let the professionals do what THEY’RE good at.
Enter my new SLOWRE logo. I hope you love it as much as I do.
It was designed by one of my very first consignors (interesting fact!) who graciously agreed to do some freelance work for me and I couldn’t be happier with the way it turned out. The thing that scares me the most about letting go, and having someone else do some work for me is that I won’t find someone who “gets” me, and my vision. Or who can at least decipher my vision from my sometimes confusing way of expressing it. That is what has held me back all these years from hiring a designer, a photographer, and even an accountant…
But when you find the right person, and everything just fits, it’s a wonderful thing. And now I can safely let go of at least one thing I was frustrated with.
The new logo is a simple, impactful re-interpretation of my store’s name (which is a play on “slow” and “recycling”), using typography that is segmented, alluding to the three arrows of the recycling symbol while also creating a sense of “halting, abbreviated movement.” Perfect, no?
That is how someone who’s good at what she does works; the passion and professionalism is clearly evident.
Now, since I am pretty good at tweaking blog designs and websites, I have to get the logo up and all over the shop, and marketing assets, but I’m so happy to have something I’m excited about working with, and that I feel reflects me, and SLOWRE in the best possible way.
Next to tackle: photography. Oy. I may or may not have asked this before, but if I have any readers in DFW who know a photographer who does product photos, lookbooks (or would be willing to), etc. I’d love any recommendations!!
Happy Friday! I hope you have a wonderful weekend. We’re going out to dinner with friends tonight then I plan on spending the entire weekend reading and working….