International Eco-Chic: Muso Koroni Vegan Boutique

by grechen on June 23, 2008 | SUBSCRIBE | TWITTER | FACEBOOK |

I must admit, I had no idea there weren’t any 100% vegan boutiques in Austria until Jasmin e-mailed me to tell me that she’d launched the first (I love entrepreneurship!!). Her boutique, Muso Koroni, is Austria’s first 100% vegan boutique (even the models are vegans!!) and carries brands like Perfectly Imperfect, Matt & Natt, and LOTS of vegan beauty items.

And I especially love her philosophy of “quality instead of quantity” – in our age of overconsumption, it’s so important to recognize that we don’t need as much stuff as we think we do, we just need the RIGHT stuff. When we need to replace things, we need to start buying higher quality, pieces that will be around (and wearable) for ages, not one season throwaways…

Check out Muso Koroni (even if you’re not in Austria) and take advantage of their 10% discount sitewide through June 30.

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