You may remember I gave up on Everlane a while back. Mostly because of fit, and I didn’t think the quality was really all that. But I also believe that Everlane isn’t as sustainable/ethical as they COULD have been, or SAY they are. Read the post for more, I don’t want to get into it again, but basically I was very disappointed that Everlane didn’t do MORE to move beyond just regular cotton, and ethical working conditions; I wanted to see innovative materials, organic cotton, more manufacturing in the US for things like t-shirts and jeans (they did a great job on the sustainablity scale with their jeans, but from what I’ve tried/seen the fit absolutely sucks).
Anyway, this isn’t about Everlane. But when I saw entireworld, I sort of thought, hmmm, this is what Everlane could have been: organic cotton, recycled cotton, started by a designer (Scott Sternberg, who started Band of Outsiders), basics focused on fit.
I care about ethical working conditions and monitored factories (the things Everlane does really well), but fabric is also very important. Organic cotton is better than conventional cotton (it still uses too much water), but recycled cotton is MUCH better. Entireworld seems to use mostly organic and/or recycled cotton in the majority of products. Since it’s a small company, and this isn’t Scott’s first rodeo, I assume they’re paying as much attention to manufacturing and working conditions as they are the composition of their clothing. But I’d like to know more, so I’ve contacted them for more information about where their items are produced and their supply chain, because those things are not mentioned anywhere on their website.
Also, fit is crucial. And although I never owned any Band of Outsiders (SOO weird – I just had a BoO shirt come in to slowre…), I know people who LOVED the brand, and they were certainly an industry darling for a while. Of course, one brand doesn’t fit everyone perfectly, but having an actual designer at the helm goes a long way towards convincing me that fit is important.
Yeah, the brand seems to skew young and hipster, but everything launching nowadays does. And the website is appealing, but annoying to navigate and I HATE HATE HATE music that automatically starts playing in the background. The video of Scott introducing the brand makes up for all of that though, which says a lot, because I NEVER watch videos. Watch it; it speaks to me on so many levels (THE DUDE makes an appearance, his DOG!! and I also believe we are all connected: animals, people, planet…).
Anyway, I thought it was important to bring this brand to your attention, and I look forward to learning more from them soon. I’m really intrigued by the cropped organic cotton tee – but I’m always looking at white t-shirts…it’s an addiction 🙂
What do you think of the brand? Anything appealing?