Sotela is a new ethical clothing brand creating “the last dress you’ll ever need.” Very good idea, but honestly by now the idea of “last” or “best” makes me stabby; I no longer strive for either because my tastes change and I appreciate trying new shapes/styles frequently, and also feel that striving for “perfection” leads to overconsumption.
BUT, I absolutely appreciate the idea of dresses that span multiple sizes, and are suitable for different life stages (i.e. pregnancy). It’s brilliant, I think, if you’re at that place in your life where you might be thinking about children in a year or so, or if your weight tends to fluctuate frequently. Or, if you just love a good, affordable, ethically made, super-comfy, cute dress 🙂
Sotela is currently on Kickstarter and taking orders for all three dresses with an expected September 2016 delivery. The project is just about funded, so it looks like it will be a go. What do you think of the idea/dresses? Is it something you would try?