Everlane Cashmere Crew | $100 (available in 8 colors)
(I LOVE this ivory color – so fresh and pretty)
Everlane’s launching their new season cashmere next week but today they’ve introduced their $100 cashmere crew. A letter from the founder & CEO:
We all know that cashmere is expensive. It’s one of the most premium fibers on the market. But here’s a secret: the cost of raw cashmere fluctuates wildly.
Sometimes it goes up. And when it does retailers raise their prices. Sometimes it goes down. But when that happens, retailers almost never lower their prices. They just keep the extra profit. That’s not honest.
We’re doing something different. Due to a slowdown in the luxury market, the cost of cashmere has dropped 16 percent so we’ve lowered our prices to pass those savings on to you.
Last year our cashmere crew was $125. Today it’s $100.
That’s our commitment. That’s what we mean by Radical Transparency.
Founder & CEO, Everlane
Impressive. Transparent. And still up-ending the fashion industry. Of all Everlane’s products, their cashmere is my favorite; the price point is excellent, the quality very good, and it absolutely stands the test of time/wear.
I do wonder why not ALL the cashmere, why only the cashmere crew? But I’m not going to push that very far. It’s a brilliant marketing move, if nothing else, but also a good way to get a basic cashmere sweater down to a more reasonable price for non-luxury buyers.
What do you think? Will you bite?
I have lots of Everlane cashmere, and like I said, it’s my favorite of all their products. I wear the cashmere cardigans constantly, and I can’t wait to wear the cropped cashmere I bought last year and the long cashmere turtleneck as it cools off. Initially, the cashmere can feel a little itchy, but it softens up over time with wear and washing (I wash my cashmere with the Laundress wool & cashmere shampoo and lay it flat to dry). It does pill/shed a bit, but that is normal for cashmere. I find it a nice medium-weight, and of a quality comparable to Inhabit.
The new cashmere collection launches next week, and I’ve had a little peek at some of the pieces (and have a couple on the way to review) and I can tell you it looks pretty good. A couple of nice, modern styles, and best of all, CASHMERE SWEATPANTS. HELLO!!!!